Loïc Prigent has directed several TV documentaries on Fashion such as Signed by Chanel, The day before, Alexander McQueen’s will, Karl Lagerfeld draws himself, Yves Saint Laurent’s drawings, Christian Dior’s drawings… He writes for Vogue Paris, and is in charge of « 52 minutes of fashion » on TMC Channel. His first book « I love fashion but it’s all I hate » published by Grasset (2016) and the second in November 2019 are a compilation of gems and funny quotes heard in Parisian Fashion shows and on his Instagram account.