ALAN CROCETTI

ALAN CROCETTI WAS BORN IN GOIANIA AND RAISED IN BELO HORIZONTE, BRAZIL. HIS PARENTS ALWAYS EMPOWERED HIM TO EXPLORE HIS CREATIVE PASSIONS. THEY WENT BANKRUPT WHEN HE STARTED TO STUDY FASHION IN BELO HORIZONTE, WHICH TOOK HIS VENTURES TO ITALY AND ENGLAND TO WORK, DEVELOP AND GROW. 

HE STARTED EXPERIMENTING WITH JEWELLERY IN HIS FINAL YEAR OF WOMENSWEAR AT CENTRAL SAINT MARTINS IN LONDON. ALAN FELL IN LOVE WITH IT ALL, FROM THE BEAUTY OF THE MATERIALS TO THE INTRICACY OF THE PROCESS. ALAN DIDN'T UNDERSTAND WHY JEWELLERY WAS REGARDED AS AN ACCESSORY AND WERE NO OBVIOUS MEANS TO DISRUPT THAT IDEA. ALAN WANTED TO ELEVATE JEWELLERY AND BRING IT TO CENTRE STAGE. HE WANTED TO REDEFINE THE IMPORTANCE OF JEWELLERY WITHIN INDUSTRY.  ON THE VERGE OF HIS GRADUATION, ALAN DROPPED OUT. HIS FINAL PROJECT JEWELLERY DESIGNS AND PALPABLE ENERGY CAUGHT THE PUBLIC EYE AND BEGAN ATTRACTING EDITORIAL REQUESTS. 

WITHIN A YEAR OF GRADUATING, ALAN WAS INVITED TO SHOW AT FASHION EAST. HIS SS15 FIXATION COLLECTION WAS PICKED UP BY DOVER STREET MARKET LONDON, NEW YORK, AND TOKYO. ALAN’S CREATIVE PATH HAD BEGUN TO TAKE SHAPE. 

SINCE THEN, ALAN HAS HAD THE PLEASURE TO WORK ALONGSIDE THE NOTABLE FIGURES WITHIN THE INDUSTRY. HE HAS HAD A CONTINUOUS LINE OF COLLABORATION WITH BERLIN-BASED GMBH, DESIGNING COMPLEMENTARY PIECES FOR THEIR FW18-SS19-FW19 COLLECTIONS. ALAN HAS JOINED MARK THOMAS, THOMAS CAWSON, AND STYLIST CARLOS NAZARIO FROM HELMUT LANG FOR THEIR FW2019 NEW YORK FASHION WEEK SHOW, ALAN’S DISTINCTIVE DESIGNS TOOK THE HELMUT LANG RUNWAY WITH FEVER FROM PRESS. HIS VISIONS FOR THE ANARCHY, EROTICA, CORPORATION, AND DISOBEDIENCE CAMPAIGNS CAME TO LIFE THROUGH THE LENS OF LUKE GILFORD, PIERRE DEBUSSCHERE, AND FERRY VAN DER NAT RESPECTIVELY, ALL CAMPAIGNS ELEVATED BY THE INTRICATE MAKE-UP ARTISTRY OF ISAMAYA FRENCH.